Lacey Gaitan Email Address
@6sense.com
Senior Marketing Manager, Communities
6Sense is an information technology services company which specializes in predictive intelligence, predictive marketing, b2b marketing, and predictive sales.
I am a passionate marketer that enjoys staying up-to-date on new strategies, testing them and always evolving my programs. I love account-based strategies, because the customer gets a personalized experience and I get program success. I also believe that partnering closely with sales is a key to success in marketing. Focus Areas: - Account Based Marketing (ABM) & Measurement - Event/field marketing (tradeshows & exec VIP events) - Field marketing tactics - ROI analysis - Marketing automation strategies-Eloqua & Pardot (Mailchimp ESP) *implementation & user - Sales outreach automation- Salesloft *implementation, playbook creation & user adoption - Sales Enablement - CRM- Salesforce, Oracle Sales Cloud & NetSuite - Optimizing the customer journey and providing meaningful connections with customers - Multi-channel campaign development & execution/nurture campaigns- designed to engage and convert - BDR/Sales Exec training & creating/optimizing sales outreach
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