Vice President of Marketing
Zelis Healthcare is a healthcare information technology company and market-leading provider of end-to-end healthcare claims cost management and payments solutions. Zelis Healthcare focuses on network solutions, claims integrity and electronic payments for healthcare payer clients, healthcare providers and healthcare consumers in the medical, dental and workers' compensation markets nationwide. Zelis Healthcare is backed by Parthenon Capital Partners.
Strategic, outgoing marketing and communications expert with the ability to interpret marketplace information, identify opportunities and build and execute integrated marketing programs that deliver revenue and customer satisfaction. Strengths include: - Strategic, creative problem-solver, adept at bridging marketing best practices and complex industry information into concise, consistent and results driven marketing plans. - Strong persuasion and persistence skills. Areas of focus include strategic expertise in: - product launches and product marketing - corporate brand campaigns - corporate communications (internal; external) - market research - advertising - direct marketing / Account Based Marketing - lead generation campaigns - retention; acquisition - client and consumer communications - website development, videos - sales and trade show support Specialties: - Revenue-generating marketing programs (B2C, B2B & B2P) - Strategic planning and development - Market research - Corporate communications - Advertising - B2B and B2C communications - Experiential marketing and environmental branding - Agency management - Budget management - Brand strategy architecture development and deployment internally and externally
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