Chief Strategy Officer
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Michael is the creative, heart-led marketing leader obsessed with developing innovative strategies that drive positive change in culture, people, businesses, brands and the workplace. He leads the agency’s integrated strategy team — brand, experience, content and insights. Michael has an extraordinary track record and passion for winning new clients, reinventing brands, building world-class diverse, hybrid and/or global teams and developing talent. He is a thought-leader within the industry, champions great creative ideas, drives business innovation and finds fresh revenue opportunities. Michael is proficient at identifying emerging cultural trends, projecting market shifts, leveraging consumer behavioral patterns, mining customer data and identifying consumer insights that trigger people emotionally and transactionally. He's adept at creating game-changing strategic platforms, marketing programs and communications plans that span traditional and non-traditional engagement opportunities for B2C and B2B including purpose, employee engagement, consumer experience, digital strategies, social platform, immersive commerce and partnerships. Michael brings fresh thinking to all types of research approaches from positioning, brand health, new product innovation to communications optimization. He is a persuasive communicator, creative problem-solver and highly respected team builder with a results-oriented approach to business and marketing. Michael's superpower is leadership empathy.
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