Adam Herman Email Address

Executive Vice President, Chief Integrated Media Officer

Zimmerman Advertising was added to Crunchbase.

Extensive senior executive level advertising and marketing expertise with clear focus on driving sales through new and disruptive ways to engage today’s consumers. Over 30 years of media management experience that includes full service, boutique, media buying, and digital agencies, as well as, content publishing. A highly strategic, relentlessly innovative, and result oriented leader with a 360-degree approach to activation, delivery and measurement of every form of media, specifically the T/V space where broadcast, OLV and CTV have now become a singular video medium. Guide our media team for our client's traditional and digital media, paid social and SEM/SEO. Oversee our Hyperlocal Data Visualization platform for digital buying excellence. Category Experience in Consumer package goods, QSR and casual dining, multi-unit retail franchises, big box retailers, travel and hospitality, luxury goods, fitness, telecommunication, D-T-C ecommerce, B-2-B, automotive, fashion, furniture, children toys, distilled spirits, and higher education Specialties: Integration, Strategic Vision, Context Planning, Consumer-Centric Media Plans, Emerging Technologies, Hyperlocal Execution, Engagement, Results-Driven Analysis, Media Mix Modeling, Digital Technology, Promoting Challenger Brands, Channel Planning, Department Management and Leadership Recently co-wrote and edited the 2021 Edition, Solutions for Disrupting Disruption, The Essential Guide for Brands and Businesses.