Shawn Cabral Email Address

Global Marketing Director

Yieldify makes it simple for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy. We've delivered over 50,000 campaigns for over 500 brands on more than 1,000 websites globally, including growing businesses and the world s most recognisable brands, such as Marks and Spencer, Domino s Pizza, Omni Hotels and Anthropologie.

A marketing professional with a 15+ year proven track record in delivering measurable results, combining both the ‘art and science’ of marketing. Extensive experience in demand generation and seamlessly fusing marketing to rapid organisational growth. Tech savvy, hands on, inspiring mentor with excellent people skills and a collaborative approach to management. Named Hot 100 Digital People 2014, by the British Interactive Media Association (BIMA). Strategic Marketing • Demand generation and demand creation • Digital strategy and online marketing • Customer experience management • Brand building and consultancy • Marketing modelling and planning Communications Strategy • Integrated marketing communications • Brand integration to communication strategy • Creative direction and idea generation • Corporate communications management • Events and channel marketing Leadership and Management • Management of high performance, cross functional teams • KPI setting and benchmarking • Financial planning and budgeting • Process development and implementation • Project management