Senior Manager
Yieldify makes it simple for e-commerce businesses to deliver customer journeys that convert, through a combination of smart and simple multichannel technology and expert strategy. We've delivered over 50,000 campaigns for over 500 brands on more than 1,000 websites globally, including growing businesses and the world s most recognisable brands, such as Marks and Spencer, Domino s Pizza, Omni Hotels and Anthropologie.
I bring to-market technologies that easily convert visitors into customers.10 years of experience growing market share for conversion optimization and personalization SaaS platforms. As an early hire of Adobe Test & Target, I built-out behavioral targeting best practices and developed teams between New York, London and Munich for Omniture & Adobe.Between Adobe & Monetate I served as a Vice President for Cognitive Match (acquired by Magnetic).I helped raise 11.5M from Google Ventures + SoftBank Capital for Yieldify’s series A. I ran North American operations and lead our global marketing team.Spoke on thought-leadership panels including: Monetate Summit, MarketingSherpa, Forrester's Forum, Mediapost Email Insider Summit, E-tail, Clicktale and Fashion Digital.
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