Global Brand
Established in 1960 as Yamaha International Corporation, Yamaha Corporation of America (YCA) offers a full line of musical instruments and audio/visual products to the U.S. market. YCA is a wholly-owned subsidiary of Yamaha Corporation, Japan, and is one of the largest global subsidiary companies. Within YCA, there are several product sales and marketing divisions, including AV receivers, headphones, home theater systems, sound bars and Digital Sound Projectors (AV Division), band and orchestral instruments (Band & Orchestral Division), piano and keyboard products (Keyboard Division), commercial audio and live sound products (Pro Audio Division), music production products, guitars, and drums (Pro Music Division) and music content and services (Yamaha Music Interactive). In addition to these product divisions, YCA has other corporate administrative divisions including Administration, Customer Experience Group, Customer Financial Services, Finance, Human Resources, Information Technology and Operations. YCA also manages its substantial artist relations efforts from five US-based facilities: Yamaha Artist Services, Inc. (YASI) in New York City, Yamaha Artist Services Nashville (YASN) in Franklin, TN, Yamaha Artist Services Indianapolis (YASIN), Yamaha Artist Services Burbank (YASB) in Burbank CA, and the Los Angeles Atelier in Buena Park, CA. The Yamaha Entertainment Group of America was established in 2012 as a boutique, one-stop-shop record label, based in Franklin, TN.
Chief Marketing Director at Yamaha Corp of America
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