Carla Gawthrop Ps Email Address

Content Strategist

World Vision is a Christian humanitarian, development and advocacy organisation devoted to improving the lives of children, families and their communities around the world. Our 42,000+ staff members working in more than 90 countries are united through our ethos, mission and shared desire for all individuals, especially children, to overcome poverty, inequality and injustice.

I'm a digital content marketing and communications leader. I'm insatiably curious about customer motivations because I'm driven to create great customer experiences. I get up in the morning for collaboration that fuels innovation because we can go farther than me. What I do: Audience-first, customer-obsessed digital content strategy | Full-funnel customer journey development | Website content management | SEO content gap analysis & solutions | Email marketing automation | Email newsletter content strategy & implementation | Communications operations | Storytelling & content development | Editorial calendar governance | Blogging | Media relations | Internal communications | Matrixed cross-department collaboration | Team motivation and management Platform/Tool experience: Analytics: Google, Adobe SEO: Ahrefs, Search Console, Yoast Email/Marketing Automation: Marketo, MailChimp CMS: WordPress, Drupal Collaboration/PM: Jira, Trello, SharePoint, Teams, Zoom, Skype, WebEx, Smartsheet Suites: MS Office and Google Beyond work, I love getting outdoors in the sun, rain, or snow as well as great storytelling around the fireplace or campfire.