Director of Marketing Strategy and Operations
Bienvenue chez West Elm, où il devient simple d'exprimer votre style personnel chez vous.
Over the years, data and technology have changed how companies market to customers, and Williams-Sonoma Inc.—with brands that include Pottery Barn, Williams Sonoma, and West Elm—has been at the forefront of the evolution of retail data analytics. I’m proud to have been on the edge of that evolution for 22 years. Now at Gap, Inc. I’m a seasoned champion and advocate for infusing analytics into brand decisions to to enhance our customers' experiences. My work is currently focused on Athleta, a certified B Corp, with the mission of empowering women and girls. We use business as a force for good. We're proud to be recognized for putting people and the planet right up there with profit. Armed with a math degree and Masters in Statistics, I went to work for Williams-Sonoma early in my career on a 3-person analytics team supporting 5 brands, mostly for catalog marketing. I grew the Analytics team into 25 people supporting 8 brands and multiple marketing channels (mostly digital) providing analysis, reporting, audiences, testing, and targeting tools for each brand’s marketing team. My contributions have grown over the years as priorities, technologies, leadership, and the economy have evolved, but I’ve always been responsible for developing teams and driving strategic data analytics to help make the most of every customer interaction and data point. I thrive at brainstorming, problem-solving, and launching analytics programs that drive results. I especially enjoy leading and mentoring strong, diverse teams and bringing my listening skills, humor, harmony, and positivity. My expertise encompasses marketing analytics, customer analytics, retail strategy, direct marketing analytics, data science, business intelligence, behavioral targeting, customer segmentation, vendor management, process engineering, product management, omni-channel marketing, and multi-touch attribution.
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