Director, Consumer Insights and Analytics
The WhiteWave Foods Company engages in the manufacture, marketing, distribution, and sale of plant-based foods and beverages, coffee
A strategic thinker with an in-depth understanding of marketing and more than 15 years primary and syndicated research experience. Successful in guiding innovation from "spark" to commercialization. Proven ability to develop and then translate consumer and shopper insights into action. CPG experience, with extensive knowledge of consumer research. Responsible for designing and executing consumer research, providing thought-leadership to support brand innovation and support long-term growth, managing research team to support internal clients. Trained moderator with experience in ethnography. Experience in consumer packaged goods; specifically dairy and non-dairy beverages, beer, and apparel (children's and men's).
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