Lindsay Prociw Email Address

Category Marketing Director

William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's third largest blended Scotch, Grant's®, as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® triple malt whisky and Drambuie®. William Grant & Sons has been honored as "Distiller of the Year" by the prestigious International Wine & Spirit Competition and International Spirits Challenge ten times over the past 15 years. Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, Art In The Age, The Knot and Raynal French Brandy.

Category Marketing Director with 15 years nurturing brands, driving profit and delivering increased scale and share of market for premium and ultra premium brands. • Excel in strategic planning and development of mature brands, new market strategy, and the repositioning of brands to rejuvenate premium positioning. • Strong commercial discipline and management of large projects encompassing various business functions, stakeholders, teams and markets. • Creative and innovative: broad experience in the design and development of consumer and trade marketing materials, and unique promotional and advertising strategies to strengthen and provide breakthrough for brands. • Well-versed in consumer research initiatives and insights, with a demonstrated ability to analyze data, draw conclusions and develop actionable recommendations. • Strong communication, customer service and interpersonal skills that successfully identify customer needs, motivate work teams, gain cross-functional and local market buy-in, and build strong relationships that gain tangible and sustained results. • Entrepreneurial risk taker: champions pioneering ideas and initiatives, challenges status quo and indentifies new business opportunities. Strong bias for action and meaningful measurement.