Manager Brand Advocacy USA
William Grant & Sons Holdings Ltd is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the global premium spirits company is run by the fifth generation of his family and distils some of the world's leading brands of Scotch whisky, including the world's most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world's third largest blended Scotch, Grant's®, as well as other iconic spirits brands such as Hendrick's® Gin, Sailor Jerry®, Tullamore D.E.W.® Irish Whiskey, Monkey Shoulder® triple malt whisky and Drambuie®. William Grant & Sons has been honored as "Distiller of the Year" by the prestigious International Wine & Spirit Competition and International Spirits Challenge ten times over the past 15 years. Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick's Gin, Sailor Jerry Rum, Tullamore D.E.W. Irish Whiskey, Drambuie, Milagro Tequila, Grant's, Hudson Whiskey, Gibson's Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Ancho Reyes, Flor de Caña Rum, Art In The Age, The Knot and Raynal French Brandy.
Sebastien serves as the functional lead for the US Ambassador team and an internal specialist resource to the marketing team, sales team and luxury team ensuring that the William Grant & Sons brands and their company get a disproportionate share of mind and recommendation within the media, with our trade partners and consumers. Hailing from the South of France, Sebastien started his career in the beverage industry 18 years ago in London at the prestigious Nobu restaurant and then in many “members only” clubs. In 2007, he took his talents and cocktail shakers to Brisbane & Sydney, Australia, and during his time there, won several awards for outstanding cocktails, service, and leadership including two Australian Bar Awards and a Queensland Lifestyle Award. Seb’s journey with William Grant & Sons began in 2012 where he successfully represented the company’s whisky portfolio for one year. The following year, he was appointed the Hendrick’s Gin Ambassador covering Australia and then continued his ambassadorship in the U.S. Most recently, Seb was the U.S. Ambassador for Monkey Shoulder, the blended malt Scotch whisky owned by William Grant & Sons. After a fruitful couple of years with Monkey Shoulder, Seb was happy to be back where his journey began: with Hendrick’s Gin. He took charge of the Hendrick's Ambassador team and became the National Hendrick’s Gin Ambassador for the U.S. Following another couple of successful years in this role, Sebastien is now leading the entire WGS ambassador team in the U.S. and become the face of the WGS portfolio to consumers, brand ambassadors, media and the trade.
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