Jon Kramer Email Address

Partner

WestRock is an American corrugated packaging company that provides differentiated paper and packaging solutions.

Marketing Innovation • Strategic Partnerships • Change Management • Sales• Retail Insights* Shopper Marketing SENIOR EXECUTIVE with extensive marketing, sales and retail management experience. Innovative change agent, with leadership skills that inspire organizations to embrace new ideas, strategic discipline and teamwork. Ability to recruit, retain and motivate top talent. Created two companies integrating the intersection between consumers, brands and distribution channels. Grew the business – exceeding sales and profit goals by over 15% per year. Managed P&L for three divisions and four offices. Accomplishments include: • Identified the increasing power of distribution channels and created a new marketing discipline, co-marketing – integrating shopper, brand and retail insights. • Innovated the idea of incorporating sales capabilities within a marketing services organization, and negotiated joint venture with a leading retail sales organization • Led Team to assure optimal integration of IT, internal infrastructure and business strategy. Achieving senior management retention of 100%. • Identified and implemented service offerings utilizing Nielsen and Spectra proprietary data. First year revenue $100K. • Developed new business solicitation presentations and RFP responses. Won over 75% of new business pitches. Grew the business from $6M to $30M in six years. • Implemented an internal IT organization to build proprietary information systems and execution processes to deliver extremely complex programming elements. Leveraged IT organization with outside clients resulting in over $3M in income. • Served as key senior client contact on all businesses. Achieved a client retention rate of 85%, working closely with corporate marketing, sales and retail management. Specialties:Shopper Marketing * Advertising and marketing services *Corporate alignment, integration, Innovation *Change identification and management *Integrated marketing communications