Greg Cohen Email Address

Senior Director, Digital Engagement

WestRock is an American corrugated packaging company that provides differentiated paper and packaging solutions.

I believe in steep learning curves. With the right experience, even the newest challenges can be quickly and effectively tackled. As a senior marketing executive, I’ve sat in many seats on both sides of the table: corporate marketing and communications executive, digital strategy consultant and paid media agency-of-record account & project lead. I have loved every day of my career, helping companies from start-ups to Fortune 10 behemoths understand how to find their best customers and put their best foot forward. It’s all a matter of scaled experience: I’ve helped scrappy startups fight their way from $0 to millions in revenue and have helped billion-dollar companies implement sophisticated demand generation programs encompassing lead generation funnels, account-based marketing tools/processes and sales enablement platforms. Whether the challenge du jour is customer experience strategy, paid media planning, social media management or an SEO program overhaul, I want to be in the middle of it coaching the next generation of talent how to attack these types of problems. This is what excites me professionally and makes me want to do my best work. Like I said: I believe in steep learning curves and making real impact, quickly.