The leading in-app video advertising platform for performance marketers. Our mission is to deliver the highest value users through engaging video ads.
Catherine Mylinh leads Vungle's marketing team. Vungle is the leading performance marketing platform for in-app video ads. Advertisers depend on Vungle's creative and LTV optimization technologies to reach and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience. Previously, she led Upsight's New Product Development function, which served as R&D for building mobile analytics and marketing SaaS solutions. Additionally, she led the New Markets team, responsible for establishing the company's customer base in new verticals, and advancing product development to meet the needs of those markets. Catherine has worked in both B2B and B2C tech. She has successfully led high-performing, metrics-driven marketing teams on global branding and positioning initiatives, product launches and demand generation programs, building millions of dollars in sales pipeline and closed-won deals for several publicly traded companies.Prior to her move back to tech (she started as a computer programmer!), Catherine was a news anchor for NBC and CBS stations throughout the country. In 2006, Catherine was the lead reporter for coverage in which she and her news team earned an Emmy Award for Best Daytime Newscast. She is also an Associated Press Award recipient. Catherine received a bachelor's degree and undergraduate studies in journalism, math and computer science. ===========================================================================Specialties: Mobile analytics, mobile marketing, SaaS, software, R&D, new product development, product management, market strategy, product marketing, product messaging, content marketing, marketing automation, demand generation, lead generation programs, nurturing, lead scoring, sales forecasting, platform partnerships, partner marketing, co-marketing, PR and analyst relations
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