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A 15-year marketing and public relations professional, Chris King spent the six years prior to launching Kingfish Communications directing the PR, social media and email marketing efforts of Myrtle Beach Golf Holiday, the game’s largest marketing cooperative. King launched a blog that helped grow website traffic exponentially and nearly triple email open rates. In addition to controlling all aspects of MBGH’s content production efforts, he served as a company spokesman and headed a highly successful social media program. Myrtle Beach Golf Holiday’s Facebook page grew to more than 111,000 fans under King’s direction and was a leading referrer of traffic to the company’s website. King has also helped the Myrtle Beach golf community secure editorial coverage in Golf Magazine, Golf Channel, CNN, ESPN, Golf Digest, Links, Golfweek and a variety of other national and regional outlets. Prior to coming to MBGH, King served as the Associate Director of Public Relations at Brandon Advertising and spent nearly a decade working in college athletics. King worked in the sports information departments at Southeastern Louisiana University, Mississippi State, Virginia Military Institute (VMI) and Radford University, in addition to writing a book with Maryland women’s basketball coach Brenda Frese on her team’s journey to the 2006 national championship.
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