Laura Sport Email Address

Managing Director, Marketing Products and Programs

Virtuoso is the industry s leading luxury travel network. This by-invitation-only organization comprises over 772 agency locations with more than 15,200 elite travel specialists in 44 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East, as well as over 1,700 of the world s best travel providers and premier destinations. The network s member agencies generate more than $15 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Their relationships with the finest travel companies provide the network s affluent clientele with exclusive amenities, rare experiences and privileged access.

Results-oriented marketing leader with stellar track record of achievement providing revenue and profit growth for a varying range of organizations. Extensive experience in strategic planning, P&L management, direct marketing, customer segmentation, and quantitative business analytics. Skilled at long and short term planning of catalog, internet and retail business goals, and the development of retention and new customer acquisition strategies. Excellent negotiation skills. Recognized team leader with the ability to partner and build consensus while developing and implementing plans.Core competencies include: - Strategic Planning and Analysis- Multi-channel Marketing- Business Development- Direct Marketing – consumer and B-to-B- P&L Management- Operational Process Management- Customer Segmentation- Vendor/Agency Management- Program and Revenue Forecasting- ROI Measurement and Analysis- Merchandise Planning- Creative Direction