Tyler Lessard Email Address

Vice President Marketing

ThingWorx provides the first platform designed to efficiently build and run the applications of today's connected world. ThingWorx's model-based design and search-based intelligence reduces application development efforts 10 fold, minimizing cost, risk, and time to market. The ThingWorx platform combines the key functionality of Web 2.0, search, and social collaboration and applies it to the world of "things," including connected products, machines, sensors, and industrial equipment. Businesses use the ThingWorx platform to rapidly deliver innovative applications and connected solutions across markets ranging from manufacturing, energy, and food to M2M remote monitoring and service, as well as in emerging Internet of Things applications, including smart cities, smart grid, agriculture, and transportation."

B2B Marketing and Sales executive masquerading as a content creator and amateur comedian. As VP Marketing at Vidyard, I live and breathe video marketing and video selling. I even co-authored a book about it called The Visual Sale. It's pretty good, you should check it out. As head of the Sales Feed media network, I produce unique learn-and-laugh content for the sales community. I collaborate with other sales enthusiasts who I respect and trust, and periodically don a fake mustache to hide my identity (not well). In a past life, I ran the Developer Program and Global Alliances at BlackBerry, which was an incredible opportunity and experience. In a future life, I will write another book on the topic of Finding Resonance in the digital landscape.