Vicki Barvich Email Address
@viavisolutions.com
Global Executive in Marketing Brand, Transformation, and Pipeline Acceleration
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Creative and analytical technology industry marketing executive with a solid reputation for blending the 'art and science' of marketing to drive business outcomes. A passionate and well-respected leader with a unique ability to define and drive business strategy, align and motivate global teams, aggressively execute, and analyze impact.Expertise portfolio includes:-Strategic business planning and resource alignment.-Marketing strategy and GTM integrated program management.-Marketing-to-sales operations - funnel creation, ROI/dashboard.-Organization leadership and employee engagement.-Chief-of-Staff operations - org design, change management, productivity tools, budgeting.-Communications - writing, presenting, executive influence and stakeholder management.
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