Marketing
Vertical Communications is a leading provider of communications platforms and applications that enable critical business workflows for enterprises across a variety of industries including retail, automotive, health care and hospitality. Our cloud and hybrid voice, WebRTC, mobility, messaging and collaboration solutions help many of the world Es most successful companies improve daily operations, drive sales and deliver superior customer experiences. Vertical Es award-winning products and solutions, combined with our highly customer-focused engagement model, make us the perfect strategic partner for businesses looking to transform their operations through communications technology.
Executive-level marketing professional with more than 20 years’ experience building, marketing and selling business, consumer and gaming brands in Silicon Valley. In-depth experience executing integrated digital marketing and sales campaigns including lead generation, content/inbound marketing, web and social media marketing.Hands-on experience launching integrated marketing campaigns utilizing all facets of the marketing mix:-Corporate and product branding, positioning and messaging-Outbound and inbound marketing-Lead generation-Digital, on-line and display advertising-SEO & SEM (Adwords)-Press Relations-Content creation for web and social media -Marketing automation including Hubspot and MarketoProven ability to build and motivate small and large marketing teams to successfully launch integrated marketing programs and campaigns.
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