Karissa Bailey Email Address

Senior Director, Brand, Digital and Integrated Marketing

VERITAS Software, one of the 10 largest software companies in the world, is a leading provider of software and services to enable utility computing. In a utility computing model, IT resources are aligned with business needs, and business applications are delivered with optimal performance and availability on top of shared computing infrastructure, minimizing hardware, and labor costs. With 2004 revenue of $2.04 billion, VERITAS delivers products and services for data protection, storage & server management, high availability, and application performance management that are used by 99 percent of the Fortune 500.

Dynamic marketing leader with solid campaign development, sales operations, demand generation, media, product strategy, marketing automation and digital marketing skills. Successfully assumed responsibilities of Interim VP of Marketing at two consecutive companies. Strong B2B, B2C, SaaS and web experience. Diverse background in high-tech, consumer product and entertainment sectors. Adept at cultivating strong interdepartmental relationships. Communications and program management: IR/PR, collateral writing and production, demand generation, marketing automation, SEM, graphic design, agile marketing through SCRUM Website Management: content development, graphic design, UI design, SEO, localization, CMS management Channel Management: Program development, contract negotiation, global communication, MDF management Technical Proficiency: Adobe Creative Suite, PowerPoint, Excel, HTML, CSS, Salesforce, Marketo, SharePoint, Adobe Experience Manager Product Marketing: Product strategy, pricing, product launch, Q/A testing, competitive analysis