Bennesa Lyon Email Address

Senior Director, AMS Growth and ABM Marketing

VERITAS Software, one of the 10 largest software companies in the world, is a leading provider of software and services to enable utility computing. In a utility computing model, IT resources are aligned with business needs, and business applications are delivered with optimal performance and availability on top of shared computing infrastructure, minimizing hardware, and labor costs. With 2004 revenue of $2.04 billion, VERITAS delivers products and services for data protection, storage & server management, high availability, and application performance management that are used by 99 percent of the Fortune 500.

CONVERTING CUSTOMER AND MARKETING INSIGHTS INTO REVENUE As a global Marketing Executive, I leverage my talent for customer analytics and strategy, using data to drive sales pipeline growth and institute marketing best practices.By optimizing resources, and delivering actionable customer intelligence, I’ve accelerated revenue growth and driven customer acquisition.I’m known as an engaging and collaborative leader who fosters effective operations through building and leading high performing, diverse, cross-functional teams.My talent for automating marketing functions and facilitating marketing and sales alignment has maximized marketing ROI.SPECIALTIES♦ Account-Based Marketing♦ Pipeline Acceleration♦ Leadership♦ Digital Marketing♦ Customer Acquisition and Retention ♦ Customer Analytics / Customer Intelligence ♦ Marketing Automation / CRM ♦ Marketing Strategy Development and Execution ♦ Lead Generation and Nurturing ♦ Market and Segmentation Strategy ♦ Change Agent ♦ Marketing and Sales Operations ♦ Cross-Functional Team Building and Leadership