Chief Purpose and Communications Officer
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Stephanie Scheele was named Chief Purpose and Communication Officer of Vera Bradley, Inc. in October 2021, responsible for the Company’s enterprise-wide ESG efforts, including the Vera Bradley Foundation for Breast Cancer. She also works closely on marketing and public relations initiatives for the Company’s goodMRKT concept and oversees communications for the Company. Scheele joined the Company in 2001 and has been the driving force behind various marketing and creative initiatives over that time frame, advancing the Vera Bradley brand’s marketing to an integrated, customer-segmented, research-based approach. She was named VP, Marketing Strategy and Operations in 2015; promoted to Interim Chief Marketing Officer in 2017; and promoted to Chief Marketing Officer in 2018. Prior to joining Vera Bradley, Scheele worked for Sunrise Greetings, a subsidiary of Hallmark.
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