N. Conti Email Address

Account Director, Data Insights and Customer Engagement

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Strategic leader driving CRM, customer data insights and analytics across marketing channels, focused on delivering revenue, incremental sales, and profit. Collaborates with cross-disciplinary teams to deliver data-driven insight, drive strategic thought, and implement automated marketing solutions and loyalty programs. Delivers advanced CRM, analytics, database marketing, segmentation, and market research combined with defining testing, optimizing, and measuring omni-channel campaigns in both digital and print. Develops a clear plan and provides leadership while delivering actionable and innovative analytic solutions that drive consumer retention, engagement, and acquisition. •Data-driven Recommendations for Executives •Loyalty Program Development, Research, Testing, Execution and Analysis •Marketing Strategy and Contingency Planning •Omni-channel Campaign Integration •Campaign Management and Execution •Customer Lifecycle Journey Development, Strategy, Execution and Analysis •Customer Planning, Insights and Analytics •Customer Acquisition and Retention Programs •Digital Marketing Strategy, Planning, and Analysis •Marketing Research •New Market Penetration Strategy •Email Marketing Strategy and Management •Marketing Content Development •Testing Strategy & Execution •Conference Speaker •Team Development INDUSTRY SPEAKING ENGAGEMENTS: •USPS National Postal Forum, May 2019, Indianapolis, Indiana – Presented as the Award Winner for Digital Innovation Panelist, Incremental ROI of Catalog Campaigns Combined with Digital Marketing •Data Innovation Insights Summit, November 2019, Sarasota, Florida Main Speaker, Using Data to Create Customer Journeys •eTail West, February 2020, Palm Springs, California Panelist, Unconventional Loyalty Programs and Customer Retention