Director of Integrated Marketing
U.S. Venture, Inc. was added to Crunchbase.
I am a seasoned, professional marketer with over 18 years of applied marketing leadership and brand management experience with specialization in automotive marketing, and an emphasis on automotive digital marketing and fixed operations marketing. Beginning my career in media, I have spent my career in the automotive and transportation industries, having served as Director of Marketing for a large, well renowned automotive group, as well as Vice President of a digital marketing company servicing the automotive industry nationally. I currently oversee all aspects of digital marketing for U.S. Venture, Wisconsin's third largest company, which serves the automotive aftermarket and provides products consumed by vehicles through its five divisions: U.S. Oil, U.S. AutoForce, U.S. Gain, U.S. Lubricants and U.S. Petroleum Equipment.I am known for successful leadership of marketing teams, guiding corporate brand management and marketing strategy development on both national and international levels. With extensive experience in traditional, digital and social media, I take an integrative approach to sales process execution as it relates to marketing efforts. I seek to consistently maximize corporate exposure through effective branding, and actively drive market share growth and profitability via effective marketing strategy.I am a published author of articles on social media and reputation management and I am nationally recognized for teaching courses in various regional forums for automotive business owners, operators, and managers on various topics relating to digital marketing and social media. I am committed to assisting in the development of cutting edge digital strategies for automotive dealers across the United States, with particular emphasis on fixed operations marketing to maximize customer experience and retention.**A complete resume/professional vitae available upon request to Mercedes.Mannino@gmail.com**