Helen Morse Email Address

Senior Manager, Partner Marketing

Unitrends all-in-one enterprise backup and continuity increases uptime and confidence in a world in which IT professionals must do more with less.

Senior operations, channel, and marketing professional with experience in all aspects of partner programs. From partner program definition and creating marketing plans, to working with strategic partnerships on specific go-to-market strategies, with core focus on driving loyalty and return on the relationship. - Channel program and incentive development, channel and sales operations, process optimization - System development to track and optimize processes, both in marketing, sales and channel - Salesforce administration including working with custom objects, implementing partner community, integrating third-party applications and processes related to all - Experience with technical alliances, product partners, ISVs, SIs/NDIs, VARs, Distributors/VADs, OEMs - Partner/alliance marketing, product/services marketing (professional services/consulting, education, and support) Strengths include cross-functional management of partners, programs and initiatives; developing corporate programs from a business perspective rather than a departmental perspective; business plan development; strategy definition; partner program definition; go-to-market plan development; strategy implementation and execution.