Chelsea Hoffman Email Address
@udr.com
Director of Interactive Marketing UDR
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Digital marketing professional with expertise in many facets of online marketing channels. Specialized experience in interactive marketing, eCommerce, and website optimization. Specialties: Email marketing: advanced subscriber segmentation and targeting strategies, automated and triggered sends, dynamic content, rendering, testing, deliverability, reporting, landing page and microsite creation Search engine optimization: web optimization, keyword tracking, reporting, content marketing eCommerce and business: online merchandising, purchasing and vendor negotiation management, promotional campaigns, social media marketing, project management, IT and third party vendor liaison
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