Nicola Ziady Email Address

Evangelising the Future of Learning

The University of Cincinnati, founded in 1819, offers success by providing a balance of academic excellence, real-world experience and collaborative research.

Nicola Ziady an interactive marketer & communicator with two decades experience building consumer engagement strategies for the nation's leading academic and healthcare institutions, most recently at Cleveland Clinic and St Jude Children's Hospital. Originally from Ireland, she now proudly serves as Chief Marketing Officer at the University of Cincinnati. >> Career successes • Launched physician referral program for nation’s most cherished children’s hospital, St Jude • Harris Poll named St. Jude the most trusted brand on social media • Launched 1st consumer health platform at Cleveland Clinic & grew to #1 most visited healthcare blog • Grew Cleveland Clinic Facebook 2000% making it #1 most followed page in healthcare • Delivered 8 yrs of successive growth at Univ. of Cincinnati >> National Presentations American Marketing Assoc. Higher Education Symposium 2017 Nov Atlanta BRANDEMONIUM International Brand Conference 2017 Oct Cincinnati American Hospital Assoc. Annual Meeting 2015 May DC Hospital Marketing Innovation Summit 2014 Sept Boston Duke University Clinical Innovations 2014 May Raleigh IABC Strategic Communication Leadership Summit 2014 Apr DC Medical PR & Communications Conference 2012 May Chicago Ohio State Medical Assoc. 2012 Mar Columbus Healthcare Marketing Conference 2011 May Chicago American Marketing Assoc. Conference 2011 Mar Michigan Strategic Social Media for Healthcare Conference 2010 Jul NYC Healthcare Marketing Conference 2010 Jun Chicago >> Industry Reviews PR News Awards 2021 eHealthcare Leadership Awards 2013 to present Medicine 2.0 Web 2.0 Health & Medicine 2012 Boston Medicine 2.0 Stanford University 2011 Abstract review >> Author "The Thought Leaders Hospital Marketing" 2011 Oct >> Volunteerism • SHSMD | Education • Inter-University Council of Ohio | Media Relations • SHSMD | Digital Advisory • SHSMD | HR Advisory • St Jude Children's Research Hospital | Marketing • St Jude Children's Research Hospital | Digital Advisory • Case Western Reserve University | Web Advisory • Cleveland Plus | Social Media Advisory • Ohio Hospitals Assoc. | Web Advisory • Irish Rose of Tralee | Marketing Advisory >> Contributor FierceHealthcare Social Media Today Healthworks Collective Ragan Healthcare