Richard Andersson Email Address

Financial Advisor

Trelleborg is a world leader in engineered polymer solutions that seal, damp and protect critical applications in demanding environments.

Develop and implement digital strategy for retail network and corporate communication, encompassing traffic acquisition channels, content optimisation and relationship marketing. Develop and implement traffic acquisition strategies for SEO, PPC, display, affiliate, email, link building, viral and social media, and manage campaigns hands-on and via agencies. Improve eCommerce revenues and lead generation conversion by implementing user-centered content development strategies Develop and implement strategies for strengthening interaction and sales with existing customers and prospects, by managing integration of email marketing with CRM database. Project manage both small and large complex projects according to Agile & Prince2 methodologies from initiation through planning, development and launch & integration to operational environment. Develop and manage structured approach to utilise A/B testing & web analytics of SEM campaigns, landing page content variants, contact forms etc. Develop and implement social media channels to inspire conversations, drive traffic and influence prospects and stakeholders. Design competence development plan and conducted training for marketing managers in online marketing, email marketing, content development management, and web analytics for the global retail network. Advice senior management on digital marketing aspects in an integrated online/offline marketing management environment. Specialties: Digital marketing, eCommerce, online communication