Ryan Green Email Address

Senior Director of Ecommerce

Founded and based in Southern California, TravisMathew is an established and progressive men s sportswear brand producing its own line of lifestyle wear and accessories. At TravisMathew, we see golf, tennis and fitness as part of a bigger picture an active and fun lifestyle requiring clothes that prioritize both style and performance. Over the past several years, TravisMathew has been leading the way in quality and active wear design. We remain committed to constant innovation and discovery to bring the best to our customers. We re throwing a party and everyone is invited.

Data driven, digital marketer with 10 years experience working on both client and agency sides in a leadership capacity. Currently, I work as the Director of Ecommerce at TravisMathew Apparel, improving the personalization and optimization of each customer's journey with the focus on driving revenue and lifetime value.I’ve worn many hats in my career—project manager, business analyst, marketer and strategist. As a result, I have the unique ability to navigate complex challenges. A thorough understanding of the agency side and client side has provided me experience on many different brands, over a variety of categories, campaigns and product launches ultimately expanding my technical depth and ability to think strategically and analytically. I’m well versed in analytics and understand how to create lead measures that drive revenue and increase customer lifetime value.Competencies: eCommerce, customer acquisition, DTC, marketing automation, conversion optimization, web analytics measurement and analysis, segmentation, multi-channel marketing, product launch, training and employee development