Tony Barker Email Address

Interim Head of Online Customer Experience

Travelodge is an independent hotel brand located across the UK as well as in Ireland and Spain.

Senior client side digital transformation, digital proposition and customer experience, ecommerce and online marketing career interim blending both digital strategy and operational implementation skills and experience. Broad marketing experience with the past 15 years within digital, online and ecommerce across fmcg, financial services, retail, mobile, distribution, utility, education and public sectors. Experience of permanent and interim roles at Director of and Head of level across both B2C and B2B, as well as Product Owner roles across UK and globally. Working client side to accelerate organisations'​ adoption and development of digital, ecommerce and online marketing best practice to deliver business and commercial objectives through:- development of a clear and relevant strategy and business case- development and delivery of digtial propositions and online marketing plans and activity- executing plans either through in-house teams or the selection, procurement and management of external agencies and suppliers- ensuring the client is an "informed buyer" of online marketing & digital services from suppliers/agencies- building in-house online teams and competencies- leading digital transformation Specialties: Interim Director/Head of eCommerce and Digital TransformationInterim Director/Head of Online & Digital MarketingDigital change and transformationOnline and digital propositions including mobile and socialOnline customer acqusition and retentionUser experience developmentDigital NPS development & managementDigital change managementSearch marketingSocial mediaOnline PRDigital mediaUser researchWeb analyticsOnline team developmentStakeholder managementDigital organisational changeP&L/Budget ManagementBuilding/leading in-house online teamsProcuring/Managing Digital agencies