Vice President Marketing at Trading Technologies and Member
Trading Technologies,is the global leader of multi-market trading screen technology for exchange-traded derivatives. Trading Technologies' products and services provide direct access to major electronic exchanges around the world.
I’m a strategic marketing professional with senior-level experience in the high-tech and financial markets sectors. In my current role as Vice President of Marketing for Chicago-based Trading Technologies International, Inc. (TT), I am responsible for heading TT's global marketing initiatives. I'm based at our headquarters in Chicago, but I execute globally and travel through North and South America, Europe, Asia/Pac and the Middle East to develop and manage programs that build TT’s brand awareness and generate new business opportunities. I recently led TT through a corporate rebranding, and I am currently focused on launching the company’s new trading platform. I am also on the Board of Directors of the Illinois Technology Association (ITA). As one of the largest technology associations in the Midwest, ITA aims to support and grow Illinois’ vibrant tech industry. My career has included senior marketing, communications and business development positions in corporate, agency and non-profit environments ranging from single-office start-ups to multinational public companies. This variety has enabled me to work with organizations in varying degrees of growth. To this end, I'm experienced in managing pre-/post-IPO programs and M&A communications. I also have extensive experience in writing, editing and journalism. I’m a published author and have worked on camera, both as an interviewer and as a spokesperson. Specialties: Leadership/mentoring; strategic planning; market analysis; corporate branding/identity; messaging; executive positioning; media relations strategy and execution as both spokesperson and coach; digital strategy and execution; SEO and analytics; product launches; end-to-end planning of trade shows, user groups, seminars and large-scale events; ad creative and media planning; inquiry management; business development; writing and editing; budgeting and vendor/contract negotiations.