Carrie Matuga Email Address

Vice President, Digital

Jerrod Blandino and Jeremy Johnson started Too Faced in 1998 with a vision to create a cosmetics brand that would celebrate individuality and inject joy back into an industry that had become rigid and led by rules, not fun. With a credit card, a dream and a laser-like focus to build a brand that celebrated and empowered women, Too Faced was born. Today, Too Faced continues to be a serious makeup brand who knows how to have fun. We believe makeup is power, giving women the freedom every day to express themselves, and the confidence to take on the world. We re more than pretty packaging. We produce great products with smart ingredients and we ve been first-to-market with innovative formulas including the first ever glitter eye shadow and efficacious lip plumper. We are a cruelty-free brand, right down to our Teddy Bear Hair makeup brushes. We have never and will never test our products on animals they re already pretty without it! Too Faced makeup is so much more than a little color on your face. It s a mood booster, a best friend and a powerful ally. So be a star, shimmer it up, shine it up and take over the world! Create your own looks; find what you love and Own Your Pretty.

Senior digital ecommerce marketing leader with expertise in driving revenue and increasing market share by identifying untapped opportunities and strategically filling the gaps. Specializes in internet and ecommerce marketing strategy via email, mobile, tablet marketing, mobile applications, CRM & personalization, UX and Site Optimization, SEM, SEO, and display and retargeting. * Results oriented with proven track record in growing revenue with a strong focus on monetization, and strategy.* Demonstrated expertise in online marketing/ media with the ability to deliver projects with significant ROI.* Manage monthly sales forecasting and annual budgeting processes.* Leveraged extensive experience in both building the internet business including: growing Too Faced Cosmetics in triple digits, leading digital efforts and replatforming for Wet Seal/Arden B and launching Road Runner Sport’s mobile website,as well as managing day-to-day site operations to achieve aggressive revenue and gross margin targets* Lead business team in strategy definition, planning, and execution for new product categories & new digital marketing programs Previous experience includes new and emerging media: - leading our agency in new initiatives, including search engine marketing, social networks, and mobile media. - developing and implementing digital marketing strategies for retail and B-to-B clients clients. - direct experience with social networks at DoubleClick and widgets at Yahoo.Specialties: Social media marketing, mobile marketing, widgets, search engine marketing/optimization, behavioral targeting, strategic analysis, consumer-centered product development, entrepreneurship, business plans, project management, client management, A/B and multivariate testing, pricing strategies, email marketing, affiliate marketing, CRM, SEO, mobile marketing, display marketing, loyalty marketing.