Jillian Smith Email Address

Director of ECommerce Media and Merchandising

Tommy Hilfiger is one of the worlds leading designer lifestyle brands.

MBA with specializations in marketing and finance. Passionate about building brands by leveraging digital tools to grow an omni-channel presence. My skills and expertise include: Digital and E-Commerce • Technology evaluation • Digital analytics • Behavioral targeting and remarketing • Desktop and mobile quality assurance • User experience • Search marketing • Content management: CQ5, Hybris, etc. • Statistics, Google Analytics, Omniture/Adobe Analytics, and Webtrends • Email marketing • Onsite search, SEO, and SEM • Online advertising and display campaigns • Social media • Affiliate networks • Mobile advertising • Tagging for digital advertising and e-commerce • Dart for Publishers/Doubleclick, MediaMind, Atlas, etc. Management • Planning, financial modeling, and budgeting • Revenue forecasting • Competitive analysis • Research • Supervision • Project planning and management • Team building Marketing • Campaign design, execution, and optimization • Multi-channel campaign design • Integrated marketing campaigns • Campaign performance • Campaign optimization • Advertising strategy • Sponsorships and co-branding • Merchandising • Customer segmentation • Vendor relations • Online marketing campaigns • Digital marketing strategy Retail/Wholesale • Sell-through analysis by SKU, region, and door • Lookbook design • Retail strategy • Pricing analysis