Jeff Pedersen Email Address

Principal Product Marketing Mgr: Creative Cloud Enterprise

TiVo's new set-top-boxes & mobile experience bridge cable & web content in one simple search for the ultimate in binge-viewing, provide 6 tuners so you never miss a show again, unparalleled storage, integrated WiFi & Stream for easy set up & content portability. It's your content, anytime, Anywhere.

Experienced leader with a passion for product innovation and creative marketing. My favorite role is that of mentor and coach for my team members as I drive them to accomplish new feats and explore uncharted territories. I yearn to innovate not only products and customer experiences but also teams and how they operate. In my 4.5 years at TiVo I have taken on a new expansive role on a yearly basis and have increased my responsibilities and impact each year. I helped to ideate and bring to market the award winning TiVo BOLT line of products in record time and under budget. I successfully executed a new branding and positioning strategy to help bring TiVo into the next generation as well as developed new pricing structures that will help TiVo to be more approachable to the masses. I was a key stakeholder in the re-design of the TiVo.com website. In my precious roles at TiVo I also have managed and creatively designed marketing for websites, print, retail display, brochures, cartons, trade shows, photography and video. I have led initiatives to bring e-commerce, customer experience, and new sales channels to our products. Prior to TiVo I built and operated two news websites, started two small businesses and won several sales and customer service awards at Wells Fargo. My passion for the products I represent empowers me and the companies that I work for to accomplish great things.