Laura Southern Email Address

Lead Commercial Manager Beauty

Vitamix, privately owned and operated by the Barnard family since 1921, manufactures and markets superior blending and mixing products directly to the public and the restaurant/hospitality industry. Vitamix is recognized as a leader in innovation in the direct marketing industry, having created the infomercial genre in the late 1940s and developed the first true commercial blender in the early 1990s. The company's commercial customer list reads like a Who's Who" of major restaurant chains, and gourmet chefs worldwide say their Vitamix machines are more important to them than their knives. Nestled in the valley of picturesque Olmsted Township, Ohio, the company employs more than 700 people, has a global presence in more than 100 countries and continues to win awards for product innovation. For more information, visit vitamix.com."

I’ve achieved a wealth of experience within the retail, fashion, beauty and branding industries (ASOS, Arcadia, Thread and HOLM beauty) including roles focusing on business development, buying, e-commerce, fashion, retailing, beauty and creative direction. I have extensive experience within brand and client account management up to the value of £100 million. I'm proud to say that throughout my career I have achieved record sales seasons and have secured deals with brands and wholesale partners that have contributed to increased margin and profitability. Furthermore, I have demonstrated adaptability, flexibility and a self-starter spirit in creating and implementing the business strategy for my own company.