Reeva Bains Email Address

Vice President Marketing and Comms FLASH Entertainment and Assistant Director Marketing and Comms LOC FIFA Club World Cup and AFC Asian Cup

Over the years we have worked across all sectors of the live entertainment industry and are immensely proud of our achievements. We always look forward, and are constantly challenging ourselves to find new talent, new formats, and new experiences for the passionate public.

A dynamic and strategic Marketing Professional with over 14 years international experience. In that time I have developed a proven track record of consistently delivering outstanding results through the meticulous development and creation of a wide-range of complex marketing and brand strategies, engaging and influencing a diverse range of audiences; specifically leading and developing complex multi-platform marketing campaigns in entertainment properties based in the UK and UAE. TV entertainment brands include:Sky Sports, Sky Movies, MTV and Nickelodeon Arabia plus over 75 live music concerts and festivals, 10 family shows, 3 sports events and cultural events. Major events include:Yasalam Festival, F1 Abu Dhabi Grand Prix entertainment with Paul McCartney, Kanye West, Eminem, JAY Z, Pharrell Willimas and Prince plus global tours for Madonna, Rihanna, The Rolling Stones, Stevie Wonder and Metallica.KEY SKILLS• Integrated campaign management across all platforms using solid marketing, PR, digital and social media experience• Strategy, planning, execution and delivery of first-rate marketing campaigns• Strict deadline & budget management overseeing quality control and compliance processes throughout campaign lifecycle • Influence, negotiate and persuasion of key stakeholders through relationship building, clear communication and group coordination• Collaborative approach fostering a culture of learning and mentorship for team development in order to deliver against set KPI’s• Excellent project management skills including resourcing, budgeting and scheduling • Solid background in digital marketing, devising content strategies across all digital and social platforms• Strong organisation and time management skills within a high pressured environmentDisclaimer [This is a personal account that represents my personal opinions and in no way represents the company I work for]