Chief Commercial Officer
Schwan's Shared Services,LLC was added to Crunchbase.
Consumer Products Growth Catalyst with classical training and over 20 years of Marketing, Brand Management, Innovation/Business Development, and General Management success revitalizing and growing premiere consumer products with Nabisco, Ralston Purina, Borden, Hefty Products, Schwan Food Company, and now Turkey Hill Dairy/Kroger Company.Specialties include: VP of Marketing & Sales business leadership, business turnarounds and growth, innovation and new product development, profit & loss responsibility, strategic planning, advertising and promotion management, brand building and revitalizations, cross functional team leadership, brand positioning and management, customer collaboration and retail channel development, food and beverage and household product categories, market research and consumer insights, merger & acquisition strategies and analysis.Key strengths and successes include:* Business Visionary—Developed $350MM+ new Ethnic Foods Business Vision to become #1 in the Asian and Mexican Categories through new category entry strategies, restaged core products, innovative new products, and potential acquisitions.* Brand Builder & Innovator—Grew Red Baron Pizza Business by $146MM (+27%) over 2 years through Brand Repositioning, revised Brand Identity and new packaging, and breakthrough New Product Platforms with strong Advertising and Promotion plans.* General Manager—Turned around Desserts Business profitability by $21MM through cost savings, pricing and Trade Promotion simplification, shifting volume mix to higher margin products, and Business Integration synergies.
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