Robert Gedarovich Email Address

Account Executive

Communications + Marketing

Marketing leader with 15 years of experience utilizing a combination of insights + instincts + ingenuity to develop strategic digital campaigns for brands that drive business results, reach target audiences, and build communities. I help brands identify their key narratives, tell compelling stories, and drive their desired audiences through all steps of the customer journey. My mix of consulting, agency, and in-house experience has given me the opportunity to partner with top brands in the video game, esports, and consumer technology sectors. I’ve led cross-functional teams of up to 10 people responsible for brand work across discovery, strategy development, and creative concepting through execution, optimization, and impact assessment. I specialize in integrated marketing campaign development, from research (audience, landscape, industry, competitive), influencer and creator relations to digital content strategy, content development, distribution (paid social media), and measurement efforts. My brand experience: Video Gaming + Esports: IBM Sports & Entertainment (Overwatch League, Fantasy Football, The Masters), Collegiate Sports Management Group (ESPORTSU), Facebook Gaming, c0ntact gaming (Paris Eternal, Paris Legion, c0ntact, FLASHPOINT League), 100 Thieves, Amazon Game Studios, IGN, Humble Bundle Technology: Akamai Technologies, Salesforce Ventures, Frame.io, M12, Index Exchange, Wyng, The Engine @ MIT, Intuit, TurboTax, Cisco, Lyft, Skype, foursquare, Terra Bella, Boston Acoustics, McIntosh Entertainment + Media: HBO, Viacom, MTV, World Wrestling Entertainment Consumer Goods + Retail: Patagonia, Gap Inc., Whirlpool