Nigel Rodliffe Email Address

Managing Director MBI Consortium

The Marketing Centre – The number one provider of experienced part-time Marketing Directors to ambitious businesses – is dedicated to working alongside small to mid-size companies to help them grow. We engage with business owners as part of their in-house senior team, delivering results and a step-change in profitability.In the Private Equity sector, we work closely with both investors and business owners, often appointed during start-up, tasked with accelerated growth, or strategic expansion.All members of our team have been senior-level Marketing Directors in large and successful businesses, and offer a wealth of experience in many different sectors. We particularly seek out those with a track record in value creation, but also understand the circumstances and budget restrictions of smaller entrepreneurial and family-run enterprises and are happy to roll up their sleeves to make things happen.‘Sounds great – but I can’t afford my own in-house senior marketing director…’ This is the ingenious bit. By working on a part-time basis The Marketing Centre makes a real impact at a fraction of the cost of a full-time resource of this calibre.Don't know if your marketing is effective? Take our Marketing 360 healthcheck http://www.themarketingcentre.com/marketing-360-healthcheck/

Experience of marketing, programme management & change management in consulting and client-side roles. Demonstrable success in range of UK and international environments from start-ups, mergers and global market leaders. Record of leadership in managing change, projects, teams, & budgets to achieve objectives. Business Process Design & Implementation - Business process mapping and redesign within a UK County Council - Specified new CRM system to provide greater visibility of key metrics. - Developed operational processes for business start-ups. Programme and Partnership Management - Commissioned major hospital and support town in Saudi Arabia. - Managed national transfer of factory whilst maintaining production. - Responsible for feasibility and development of training simulators for MoD and Royal Navy - Led partnership between data terminal manufacturer and mobile network to develop B2B wireless data service Change Management - Devised change programme employing brand values through road shows and ‘open feedback’ on obstacles to achievement. - Devised programme to build common values and align with corporate direction within company developing several cultures across Europe. Business Development - Developed strategy options and facilitated workshops for business owners to agree direction. - Leadership of branding and lead generation for a European B2B mobile telecoms network. - Refocused a global software provider on core market segments with revised messaging. - Developed a market entry strategy for a regulated service resulting in the granting of a licence from UK government. - Prepared economic feasibility study for Highlands and Islands Development Board targeting inward investment opportunities Online Marketing - Delivered lead generation and customer communications programmes using email and social media - Managed online advertising to achieve brand and ecommerce objectives - Implemented search engine optimisation programmes for consumer and B2B clients Specialties: sales leads, business development, online marketing, email marketing, search engine advertising, search engine optimisation, website design, ecommerce, social media. marketing strategy, proposition development, brand identity, branding, CRM systems, customer retention, PR, international teams, high calibre teams, financial planning, budgetary control, distributor sales, change management, managing start up operations, project management, business process re-engineering, business improvement,