Ileana Gheorma Email Address
@thehackettgroup.com
Senior Marketing Manager, Online Global Marketing
The Hackett Group is the process improvement leader for rapid cost reduction & business transformation strategies to achieve operational excellence.
Result-oriented marketing executive with 15+ years international experience in interactive marketing and analytics: • Managing SEM and SEO programs • Website optimization, A/B and Multivariate testing • Optimizing e-campaigns for enhanced ROI • Developing behavioral customer profiles • Providing management with in-depth analysis on programs performance • Generating quality leads through lead scoring and nurturing • Applying the latest marketing technology and best practices • Diligently managing budgets and cross-functional teams • Aligning Marketing and Sales processes Highly motivated, energetic, positive team player with a "roll-up-the-sleeves" attitude looking for a managerial position in online marketing and analytics. Specialties: Interactive marketing, Web analytics, Lead management, Search engine marketing and optimization, Marketing analytics, marketing performance measurement, Cross-functional team management.
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