Katelyn Hayes Email Address

Associate Creative Director Copy

The Food Group is a premier full-service advertising, marketing, content and brand engagement agency that specializes in food and beverage.

"Katelyn is, quite frankly, a copywriting supernova."- Joseph Frango, Senior Copywriter/Manager, Vertrue, Inc I'm a creative and effective copywriter with a solid record of crafting collateral, control-beating acquisition pieces, and winning retention e-mails. In over 12 years of professional writing, I’ve run the gamut of roles from street beat reporter and digital content creator to total creative conceptor who thrives on coming up with the next big idea. I also craft breakthrough concepts, build websites, win awards, write and direct videos, create experiences, brand new products and breathe new life into well-known brands. I’m the crafter and keeper for the voices of powerhouse brands including Tabasco, Dannon, the Florida Dept. of Citrus, Perdue, Del Monte Fresh, Real Co., Norwegian Seafood, and much, much more. As a skilled multi-tasker, I'm capable of switching gears from short, result-driven promotional copy, to long format editorial writing and again to casual blog entries that are carefully crafted to pack a powerful SEO punch without sacrificing style or voice—and all at a moment's notice. As an experienced website administrator, I'm also familiar with several CMS platforms.