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Chris Sinta Email Address


Job Title

Director of Shopper Marketing

The Food Group

The Food Group is a premier full-service advertising, marketing, content and brand engagement agency that specializes in food and beverage.


I love planning the big idea and seeing it through to activation. As a senior level veteran of the marketing world, I have a long track record of success leading the development across Sponsorships, Partnerships, Promotions and Shopper Marketing across a wide variety of consumer and retail brands. My passions include food, music and sports. My work at Jacobs Agency brought my client side experience back to the agency world bringing a wealth of knowledge around brand strategy, brand planning and ROI to our stable of accounts. My previous 10+ years as Director of Sponsorships and Partnerships at ConAgra Foods, I negotiated and implemented integrated sponsorships for many of ConAgra brands. Electronic Arts for Slim Jim, AMC’s The Walking Dead for Slim Jim, World Wrestling Entertainment for Slim Jim, Country Music Association for Manwich, Little League Baseball for DAVID Seeds, Big Ten Network for RoTel and Wolf Brand Chili, the Chicago Wolves Hockey Club, International Speedway Corporation and a variety of NCAA and MLB teams. I helped launch the ConAgra Foods Child Hunger Ends Here program, a charitable cause designed to support ConAgra’s commitment to ending child hunger in the domestic United States. I collaborated and negotiated deals with Creative Artists Agency to work with award winning country music artists including Hunter Hayes, Jewel and Little Big Town. I lead in-show integrations and sponsorship deals with the Academy of Country Music Awards. Lastly, in my continued efforts to fight hunger lead me to an integrated partnership with Scooter Braun Projects and his portfolio of artists including Justin Bieber and Tori Kelly. At ConAgra, I worked in a variety of roles within the Global Mktg. department including Consumer Promotions, Shopper Mktg. and Integrated Mktg. Over the past year, I also added Director of Licensing to my title, where I lead negotiations and execution of deals with Skinnygirl, Marvel Avengers and Hasbro’s Transformers.

Last University
Attended University of Michigan
Lives in Chicago.

Other people working at The Food Group:

Chelsea Bradley**********@thefoodgroup.com
Ariana GarbaccioMarketing Manager, Ecommerce and Retention
Mark CotterChief Executive Officer
Jeri BouvetteAccounting Assistant
Jean LeotaireOffice Manager
Heather MullenSenior Project Manager
Kathy FreriksRetired From 37 Years Teaching
Catherine DazevedoSenior Vice President MARCOM
Katelyn HayesAssociate Creative Director Copy
Megan KeleshianClient Director
Don DunbarExecutive Creative Director
Lori EganAccount Supervisor

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