Partner and Chief Marketing Officer
Your Total Source provider of integrated product plus supply chain solutions to professionals that design, build, run, maintain, or use wireless systems.
Craig takes the risk out of driving incremental growth. He brings the ability to shift revenue and margin trajectories, with transformational shifts in go-to-market strategies, while putting organizations on the leading edge of the digital & e-commerce. He’s done this for over a dozen companies and clients across multiple industries, with 100% success rate. He is widely acknowledged both as a change agent, and for his digital marketing expertise. Previously, he commanded senior marketing posts at several leading consumer, B2B, and Financial Services companies. His contributions have been within telecom, insurance, financial services, software, advertising, and non-profit sectors. Presently, Craig is a fractional CMO to large to mid-sized organizations and is available for select private equity and Board of Director engagements, and consulting assignments. CHIEF MARKETING OFFICER | DIGITAL MARKETING OFFICER • Change Agent marketer, and leading-edge Digital marketing expert with substantial and rapid results in categories ranging from Telecom to Financial Services, to non-profits • Carved out $600 million online marketing base at Allstate Insurance, in 18 months • Architected first integrated B2B program for Zurich Insurance increasing close rates by 20% • Reimagined the go-to-market strategy for $3B American Red Cross. 40% increase in e-Commerce donations • Reversed a declining revenue base, to achieve a 5% revenue gain for Tessco Technologies, in a declining market INDEPENDENT DIRECTOR • Eager to help Management Teams accelerate their revenue trajectory with effective Digital Marketing strategies • Board Member and External Affairs Chair for Unity Community a non-profit based in Alexandria, VA with the mission of ending multi-generational poverty MARKETING CONSULTING • Founded Mahdlo Marketing Consulting, with clients in the financial services, non-profit and telecommunications sectors CONTACT: firstname.lastname@example.org (773) 454-3703