Kate Duggan Email Address

Senior Vice President of Marketing

Technology Credit Union is a member-owned, full-service financial provider that is dedicated to meeting the financial needs of technology professionals and their families, as well as individuals who work, live, go to school, or regularly worship in Santa Clara, Alameda, and San Mateo counties.

I'm passionate about building high-engagement brands, leading teams to deliver transformational growth (acquisition, engagement, retention, revenue) and helping organizations disrupt and lead their industries. • Highly adept at effectively positioning brands, creating an emotional connection with target audiences and acquiring customers (below industry standard cost) via digital & traditional channels. • Innovative marketer who blends data and creative to develop breakthrough, award-winning brands and campaigns. • Known for creativity, analytical skill, dynamic leadership, and delivering ROI in highly competitive markets. • Recognized by the Wall Street Journal & The Sage Group "Marketers That Matter," Silicon Valley Business Journal "Women of Influence" and The Financial Brand Forum: Digital strategy & results. INDUSTRY & COMPANY EXPERIENCE • Financial, Fintech, Tech: Charles Schwab, E*TRADE, Credit Sesame, Intuit, Tech CU, Wells Fargo, M&T Bank • Energy: San Diego Gas & Electric, SoCalGas • Marketing & Strategy Consulting: Thunder Factory, PGNetwork, Van Denburgh Consulting Group KEY ACCOMPLISHMENTS • Led startup San Mateo County Library Foundation board to raise funds and deliver its first 6-figure disbursement to support critical programs in 18 months. • Created a modern, nationally recognized (60 awards) brand at Tech CU. Developed industry-leading brand strategy and ad campaign. Doubled ad recall and saw near double-digit growth in brand awareness, consideration and ad attribution YOY. • Drove 54% user growth and 50% increase in engagement in 9 months as CMO at fintech Credit Sesame • Generated $4B in assets at Schwab, 1MM customer accounts and $500MM+ revenue at E*TRADE