Guy Hadnot Email Address

Senior Vice President Marketing

Technology Credit Union is a member-owned, full-service financial provider that is dedicated to meeting the financial needs of technology professionals and their families, as well as individuals who work, live, go to school, or regularly worship in Santa Clara, Alameda, and San Mateo counties.

Proven strategic marketing and product management executive with extensive experience at top tier organizations with a solid track record of delivering bottom line results. Successfully developed strategic roadmaps for B2B and B2C marketing initiatives positively impacting brand image, increasing customer acquisition and strengthening retention. Effectively leveraged direct response campaigns, management of internal/external agencies and resources and cross-functional collaboration to drive awareness and acquisition, upsell and build/reward loyalty. Accomplished in a variety of marketing channels including print, radio, direct response, social, e-commerce and promotional events while delivering on strategic view and execution. Specialties: Marketing SpecialtiesBrand management, direct response marketing, reward and loyalty program development and marketing, sponsorship & event marketing, creative agency and vendor management, contract negotiation and development of SLA’s, and training/communication.Product Management SpecialtiesProduct development and life-cycle management, pricing, forecasting, market research and competitive intelligence, leading cross-functional teams and building census across organizations.