Some informations about Tara Lemieux:
Director, Marketing Communications at Tangerine
Based in Toronto, Ontario, Canada.
Graduated from The University of Western Ontario - Richard Ivey School of Business
Results-driven Marketing Leader with 14 years of experience in B2C and B2B marketing and P&L ownership working for a Fortune 100 company. A recognized problem-solver with a passion for ROI and valued for analytical capabilities, creative thinking and cross-functional leadership. Key areas of experience include: marketing strategy and planning, demand generation and forecasting, research, traditional advertising (mass, direct), digital and experiential marketing, partner and agency management, PR, campaign planning and CRM.Strengths & Competencies:- Expertise in direct and digital marketing (email, SEM, affiliates, display, mobile and social media) with experience driving >1M unique online visits/month and consistently growing online conversion- Integrated marketing planning and budget management skills with continuous innovation, testing and optimization- Strong analytical skills, business & financial acumen- Seasoned team builder, influencer and motivator with a passion for talent development

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