Scott Watson Email Address

Application Engineer

STV Group Plc is a broadcasting media company which located in Glasgow.

An experienced digital specialist with almost 15 years experience across agency and publishing environments. Currently ad operations executive for STV responsible for ad trafficking across the digital portfolio.I have been involved in ad trafficking and, to a lesser degree, web analytics for the majority of my working life. This skill set has developed as a natural extension of my initial introduction to recruitment advertising in the late 90s, working for TMP Worldwide and Monster.Outside of my advertising experience I come originally from an IT background, having spent almost three years within Microsoft's Contact Centre providing both end-user and enterprise user pre-sales support on software and licensing.Specialties: * Over 15 years experience in digital advertising * Highly experienced with DfP, Ad Exchange and AdSense, Ooyala Pulse * Additional experience with OAS ad serving platform * Ongoing experience with ad serving platforms across web and mobile * Ongoing experience with Excel * Some experience in web analytics across Google Analytics and Omniture * Some experience of Google Adwords, SEO and PPC * Experience of social media channels and blogging * CIW Associate