SteelSeries is a computer hardware company that offers computer gaming peripherals.
A classically trained Strategist/Marketer/General Manager with twenty-five years of experience on both the client and agency sides of the business. Experience in CPG, Beverages, Consumer Electronics, Pharmaceuticals/Health Industry, Financial Services and Education. Kathryn began her career with Procter & Gamble in Brand Management and Sales for 6 years, then spent 9 years at The Coca-Cola Company/Coca-Cola Enterprises in numerous director-level Marketing roles. She then held senior leadership positions (Chief Strategy Officer, VP Account Services) with several advertising agencies for 5 years before starting Avalon in 2008. In 2008, Kathryn started Avalon Marketing Partners - a marketing services and brand consultancy that specializes in increasing the capability and capacity of marketing organizations through customized training curricula, process improvement, and one-on-one coaching. In 2014, Avalon Business Partners (AVALON) was launched cover general management, HR, and business projects. AVALON is a 100% Woman/Minority-owned Business Enterprise. Learn more at www.avalonbp.com Specialties: Strategic planning, brand architecture construction, brand positioning, creative development, qualitative and quantitative primary research, organizational performance and development, formal marketing and business instruction for large groups, one-on-one marketing coaching.