Nichola White Email Address

Founder and CMO

Stop stopping for gas. Start Yoshi. Yoshi will come and fill-up your car while you're parked. It saves time, money, and the planet. Never go to the gas station again.

I am a Mom on a mission to eradicate food allergies..... A bold statement I know..... Here at Bebe Bitez our whole concept is to introduce allergens to your baby from day 1 of their food adventure, to hopefully start on the journey to eradicating the allergen epidemic we currently find ourselves in. This is something that no company has tackled, using real meals before, but we are hoping with research and science on our side that we can help provide a wonderful (and tasty) relationship with food for babies and parents. I got into this business because so many new parents are scared to introduce food to their children, and rightly so...what if they choke? what if they have a reaction? As a new Mom I (naively) didn't think that way and was most excited to introduce all foods to my daughter and didn't think too much to the research and scary articles out there - I want to help bring that ethos to other new parents by making food fun again and moving the stigma around allergens from scary to friendly. Our mission at Bebe Bitez is clear - introduce allergens safely, in stages, through real meals from day 1 of a babies food journey - our vision goes a little further - so that all human beings, parents and children, can have a healthier and safer relationship with all food.